One of my favorite franchised boutiques is Intermix. They opened in 1993 but were acquired by GAP in 2012. There are now over 30 boutiques in the U.S. and Canada. I discovered Intermix one day as I was walking out of Yogaworks at the Marin Country Mart in Larkspur.
I love the variety of cool brands they carry. But, since their prices are in the nose-bleed shopping section, I’ve never bought a single item at the full retail price.
It became part of my savasana to cruise into the store after yoga. I purposefully visited after yoga—rationalizing that I would not be able to try on anything because of my post yoga sweat. One day, dripping and all, I was perusing the sale rack and found a fabulous sweater. I needed ANOTHER sweater like a dog needs more fleas, but for some reason, I went into a trance and found myself being drawn to outerwear! Living in Hawaii half the time does not justify my stuffed closets full of sweaters, coats, ponchos, shawls and scarves! However, if you read my Materialwrld article, you’ll see how I have figured that all out.
After trying the sweater on, I saw that I needed a different size. It was as if I was learning for the first time that the world was round when the perky salesgirl instructed me to go to their online store and order it. WHAAAAAT??? An online store? Eureka…a full-on V8 moment! They had free shipping to boot.
From that day of retail enlightenment, intermixonline.com has become a well-trafficked site on my Mac. I’ve purchased many things from Intermix’s online store SALES, and found one of my favorite tops from Christopher Sauvat on sale for $60. My hula sister bought the exact same top at Neiman Marcus for $250! She had no idea Intermix had an online store.
Intermix sales are phenomenal, and if you can gamble and wait…the prices drop several times. I feel like a shopping stockbroker—waiting just long enough for the sale item to be dropped even lower. Sometimes my patient strategy has worked in my favor and sometimes not. If I really want the item, I’ll purchase after the first markdown. If I can take it or leave it, I like to leave the item in my shopping cart, and when I receive a new email announcing additional 30% off sale prices, I say a quick prayer and hope the item is still in stock. A nice tip is, if my size is sold out online, I will call some of the individual stores in CA and see if they have it. The stores will always match the online sale price.
My latest and greatest deal was this past June. Karen and I were shopping downtown SF when I spied these cool ripped gray jeans by Frame. They were $199. Karen was trying on some dresses, so I figured I would try them on for fun. I loved the jeans, but it was the first store we had shopped in, and I knew there would be much more coveted finds. Two days later, Intermix sent out a sale email, and as I am cruising the sale online…what did I see…the exact Frame jeans on sale for $149 plus an additional 30% off. I could not press BUY any quicker! It’s now two months later, and Nordstrom is still selling the Frame jeans for $199.
One last tip, try on the things you like in the store so you know exactly what size you are since Intermix does not allow sale items to be returned.
You’re probably thinking that you don’t have access to an Intermix store, so this blog article is moot…but they carry many brands that you’ll see in the major department stores, and the AWESOME NEWS for my Honolulu readers is that INTERMIX is opening up next month in the new International Market Place space in Honolulu, and Saks Fifth Avenue will be the anchor store.
Some of the designers Intermix carries are:
- Alexander Wang
- Christopher Sauvat
- Derek Lam
- Elizabeth and James
- Helmut Lang
- Jimmy Choo
- Nina Ricci
- Rag & Bone
- Sergio Rossi
- T By Alexander
- Veronica Beard
- Yizal Azrouel
Don’t need to rush…but I would add to your to-do list to get on INTERMIX’S email list.